Proactively protect your
brand from counterfeits
Transparency protects your brand and
customers by ensuring that every unit
dispatched is authentic.
customers by ensuring that every unit
dispatched is authentic.
See results with Transparency
Transparency uses secure, unique codes that identify individual units, stop counterfeits from reaching customers,
improve customer engagement and give brands valuable insights to help optimise supply chains.
improve customer engagement and give brands valuable insights to help optimise supply chains.
Verify product authenticity
Ensure that only authentic units are dispatched to customers. Whether fulfilled by Amazon or dispatched directly by selling partners, products cannot be listed on Amazon or shipped without valid Transparency codes.
Engage with customers
Connect with customers post purchase, no matter where they bought your product. The Amazon Shopping app and the Transparency app both allow customers to scan Transparency codes to confirm authenticity and access content you provide.
Optimize your supply chain
Gain additional insights into your items at the batch or lot level, helping you identify supply chain or other issues, diagnose their root cause, implement solutions and improve products with minimal disruption to your business.
Simple, yet powerful
Choose which products
you want to enrol.
you want to enrol.
Apply Transparency codes
to your selected products.
to your selected products.
Transparency codes are
scanned to ensure that only
authentic units are shipped.
scanned to ensure that only
authentic units are shipped.
Customers can scan to
confirm product authenticity,
regardless of where they made
their purchase.
confirm product authenticity,
regardless of where they made
their purchase.
Engage with customers using product data, images, videos, promotions and more.
Connect your codes with Transparency
Serialise your own products? Use your existing unique codes to proactively create a consistent experience for customers more quickly and at scale.
Protect your brand with the power
of Amazon
Trusted
33K+
Brands enrolled with Transparency.
Impactful
900M+
Product units protected with Transparency.
Effective
10
Countries in which enrolled products are protected when enrolled in Transparency.
SUCCESS STORIES
Transparency has helped increase revenue by 30%. And, best of all, we don’t have any infringement attempts on any of the products we’ve enrolled.See case study
With the Transparency codes on the product, it’s very reassuring that we are delivering our authentic products to the customer. Transparency allows us the freedom to explore more marketplaces and business opportunities by having our back.See case study
Drillbrush wouldn’t be here today without Transparency. The value we get out of it is immeasurable.See case study
Transparency stopped counterfeiters
in their tracks right away.See case study
Results may vary
Results may vary
Results may vary
Results may vary
From start-ups to Fortune 500 companies
join the growing number of brands proactively protecting customers with Transparency.
How do I get started with Transparency?
To be eligible, you must:
• Enrol in Brand Registry with a government-registered trademark.
• Have a Global Trade Item Number (GTIN) for your product, such as a UPC, ISBN or EAN.
• Have the ability to apply unique Transparency codes to every unit you manufacture, regardless of where the units are sold.
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