Protect and build your brand

Amazon Brand Registry helps you protect your intellectual property (IP), manage the accuracy of your listings and grow your business, regardless of whether you sell in our store – for free.

Protection starts on day one

You know your brand and intellectual property the best. Simply enrol in Brand Registry and share information about your brand. We will give you peace of mind by activating proactive protections that help stop bad listings and bad actors.
Secure your brand
Detect and report suspected intellectual property infringement with our powerful tools. Accurate submissions continue to drive our feedback loops to automatically block violations before they impact your brand and customers.
Improve customer experience
Better manage content and photos on detail pages for your products to help ensure that your customers see accurate information. We will combine your information with our automated protections and machine learning to prevent inaccurate updates.
Monitor your progress
Keep an eye on key stats related to your brand’s protection – both Amazon’s efforts and yours – in real time across all Amazon stores. You can also monitor the status and impact of infringement notices that you have submitted.

Your hub for protecting your brand on Amazon

Log in to Brand Registry and save valuable time protecting your brand. Here’s what you need to know about some of our most popular features.

Automated protections

Stop bad listings before they get published. When you provide data about your brand, products and intellectual property, we implement predictive protections using advanced machine learning to prevent bad listings.

Report a violation

Search our catalogue with ease to look for potential trademark, copyright, patent and design rights violations. Should you find an infringement, simply use our advanced tools to report them. These reports also further strengthen our automated protections.

Brand Registry support

Receive assistance from real people to help with resolving technical issues, listing issues, marketplace policy violations and more.


Get educational resources and answers to frequently asked questions with tips and guides on using Brand Registry features.

Impact dashboard

Get insight into how Amazon uses the information you share to help protect your brand and remove potentially bad listings.

Become eligible for other brand programmes

Protect your brand


Proactively protect your brand and customers from counterfeit products, improve customer engagement and identify supply chain defects.

Project Zero

Access the unprecedented ability to immediately remove counterfeit listings – without the need to contact us.

Counterfeit Crimes Unit

Work with our global team to build a case against counterfeiters and bring them to justice.

Build your brand

A+ Content

Showcase your brand story and
product features using rich text and images on the Amazon detail page to help drive conversion, increase traffic and boost sales.

Sponsored Brands

Grow your brand awareness with
ads that feature your logo, a custom headline and up to three of your products.

Amazon Stores

Promote your brand and products with your own multi-page Store on Amazon for free.

Protect your brand with the power of Amazon



Bad actor attempts to create new selling accounts stopped by Amazon in 2023, stopping them before they were able to list a single product for sale in our store.



Decrease in total valid notices of infringement submitted by brands since 2020, while the number of the products available for sale in Amazon’s store continues to grow.



We have teams around the world ready to investigate any report of intellectual property infringement, 24/7.

Join our growing list of enrolled brands

Let’s protect and grow your brand together

Enrolling in Amazon Brand Registry requires a pending or registered trademark

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