Get started with Transparency
Proactively protect your brand and customers from counterfeits
Transparency is a powerful and secure anti-counterfeiting program developed by Amazon. More than 33,000 businesses rely on Transparency to prevent counterfeits from reaching customers, improve customer engagement, and gain valuable insights to help optimize supply chains. Fill out this form to get started.
To be eligible, you must:
- Enroll in Brand Registry with a government-registered trademark. If your brand is not yet enrolled in Brand Registry, you can get started here.
- Have a Global Trade Item Number (GTIN) for your product.
- Have the ability to apply unique Transparency codes on every unit you manufacture, regardless of where the units are sold.
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