- Trademark organisation: United States Patent and Trademark Office (USPTO)
- Statuses: Live registration issued and active in the principal register or live application in the principal register. Brand Registry is also accepting brands that have a trademark pending registration.
- Text-based marks: 1 – Typeset Word(s)/Letter(s)/Number(s); 4 – Standard Character Mark
- Image-based marks: 3 – An Illustration Drawing which includes Word(s)/Letter(s)/Number(s); 5 – Words, Letters or Numbers in a Stylised Form
Protect and build your brand
Amazon Brand Registry helps you protect your intellectual property (IP), manage your listings, and grow your business, regardless of whether you sell in our store – for free.
Protection starts on day 1
You know your brand and intellectual property the best. Simply enrol in Brand Registry and share information about your brand. We will give you peace of mind by activating proactive protections that help stop bad listings and bad actors.
Secure your brand
Detect and report suspected intellectual property infringement with our powerful tools. Accurate submissions continue to drive our feedback loops to automatically block violations before they impact your brand and customers.
Improve customer experience
Better manage content and photos on detail pages for your products to help ensure your customers see accurate information. We will combine your information with our automated protections and machine learning to prevent inaccurate updates.
Monitor your progress
Keep an eye on key stats related to your brand’s protection– both Amazon’s efforts and yours - in real-time across all Amazon stores. You can also monitor the status and impact of infringement notices you have submitted.
Your hub for protecting your brand on Amazon
Log in to Brand Registry and save valuable time protecting your brand. Here’s what you need to know about some of our most popular features.
Automated protections
Stop bad listings before they get published. When you provide data about your brand, products, and intellectual property, we implement predictive protections using advanced machine learning that prevent bad listings.
Report a Violation
Search our catalog with ease to look for potential trademark, copyright, patent, and design right violations. Should you find an infringement, simply use our advanced tools to report them. These reports also further strengthen our automated protections.
Brand Registry support
Receive assistance from real people to help with resolving technical issues, listing issues, marketplace policy violations, and more.
Help
Get educational resources and answers to frequently asked questions with tips and guides on using Brand Registry features.
Get started in three steps
Ready to enrol in Amazon Brand Registry? You'll need to complete the following steps:
Review eligibility requirements
Brands must have a pending or registered and active text-based or image-based trademark.
To be eligible for Amazon Brand Registry, your brand must have an active registered trademark in each country where you wish to enrol or have a pending trademark application filed through Amazon IP Accelerator. Brand Registry is also accepting brands that have a trademark pending registration in a subset of trademark offices (see country-specific requirements section). The trademark for your brand must be in the form of a text-based mark (word mark) or an image-based mark with words, letters, or numbers (design mark). Depending on where your trademark is registered, eligible trademarks can have different classifications based on their issuing trademark office. Examples of trademarks that we currently accept for enrollment are included below:
Text-based marks
AMAZON
Image-based mark with words, letters, or numbers
We currently only accept trademarks that have been issued by government trademark offices in the United States, Brazil, Canada, Mexico, Australia, India, Japan, France, Germany, Italy, Turkey, Singapore, Spain, Netherlands, Saudi Arabia, the United Kingdom, Egypt, Sweden, Poland, Belgium, the European Union, and the United Arab Emirates. If your trademark is registered with the World Intellectual Property Organization (WIPO), please submit the corresponding trademark number assigned by the national trademark office as it may differ from the trademark number assigned by WIPO. If your trademark is registered by the European Union Intellectual Property Office (EUIPO), please select EUIPO as your trademark registrar in your application. Brand Registry is not affiliated with any of these offices; please do not contact them for information about Brand Registry. Updates to Brand Registry eligibility criteria will be posted to this page.
The trademark text must match the brand name on the application. If your trademark is an image-based mark with words, letters, or numbers, you will need to upload a copy of the image exactly as it appears on your trademark record. Please ensure that this information matches before submitting your application.
This trademark must also appear on your products or packaging.
Sign into Amazon Brand Registry
Brand Registry applications must be submitted by the trademark owner.
If you are an authorized agent, please have the trademark owner enrol the brand first, and add your account as an additional user. If you meet the eligibility requirements, sign in using your existing Seller or Vendor Central credentials. Using the same username and password will enable access to Brand Registry features and benefits that are linked to Vendor and Seller services. Or, if you don’t yet have an Amazon account, create one for free.
Enrol your brand
Once you sign in, you will need to enrol your brand(s).
To enrol a brand, you will need to provide the following information:
- Your brand name that has an active registered or pending trademark; the trademark for your brand must appear on your products or packaging and you must provide images that depict this.
- The trademark registration number provided by the Intellectual Property office. Application number provided by the Intellectual Property office can only be provided if you are enrolling with a trademark pending registration.
- A list of product categories (e.g., apparel, sporting goods, electronics) in which your brand should be listed.
After you submit this information, we will verify that you are the Rights Owner of the trademark and reach out to a contact that meets our requirements. This person will receive a verification code. You will need to send this code back to Amazon to complete the enrollment process.
Once we have verified the provided information, you will get access to the full suite of Amazon Brand Registry’s benefits and features that help you protect your brand.
Become eligible for other brand programmes
Protect your brand
Transparency
Proactively protect your brand and customers from counterfeit products, improve customer engagement, and identify supply chain defects.
Project Zero
Access the unprecedented ability to immediately remove counterfeit listings – without the need to contact us.
Counterfeit Crimes Unit
Work with our global team to build a case against counterfeiters and bring them to justice.
Build your brand
A+ Content
Showcase your brand story and
product features using rich text and images on the Amazon detail page to help drive conversion, increase traffic, and boost sales.
product features using rich text and images on the Amazon detail page to help drive conversion, increase traffic, and boost sales.
Sponsored Brands
Grow your brand awareness with
ads that feature your logo, a custom headline, and up to three of your products.
ads that feature your logo, a custom headline, and up to three of your products.
Amazon Stores
Promote your brand and products with your own multi-page Store on Amazon for free.
Protect your brand with the power of Amazon
Effective
8B+
Listing updates scanned every day for suspicious activity. We take down abusive listings before they go live.
Trusted
700K+
Brands in over 20 countries have enrolled in Brand Registry to protect and build their brands and businesses.
Relentless
24/7
We have teams around the world ready to investigate any report of intellectual property infringement, 24/7.
SUCCESS STORIES
P&G was very pleased to be invited to be an early adopter of Amazon Brand Registry. We believe that Amazon Brand Registry will continue to help as we collaborate with Amazon to protect our brands and our consumers online.
Amazon Brand Registry has been a huge leap forward for Casio in protecting our intellectual property. The response time has been lightning fast and the team assigned to this program are incredibly knowledgeable and efficient. Thank you, Amazon.
Amazon streamlines our brand protection processes on the marketplace. Everything we need to monitor our brand is in one place. For us, it’s a one-stop shop for brand protection on Amazon.
Results may vary
Results may vary
Results may vary
Join our growing list of enrolled brands
Let’s protect and grow your brand together
Enrolling in Amazon Brand Registry requires a pending or registered trademark
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