Let’s protect the brand you built
You’ve put everything into building your brand. Let’s work together to protect it.
Together, we protect your brand and give you peace of mind
Amazon strives to be the earth’s most customer-centric company. We deliver on that vision by creating trusted experiences and safeguarding brands and customers from fraud and abuse.
We innovate.
We aren’t satisfied by the status quo. We develop advanced technology, including machine learning models, to identify and stop bad actors and bad listings. We protect brands and customers by constantly developing, investing in and improving our protections.
We empower.
We help you register intellectual property and provide
resources, expertise and training to protect and grow your brand.
resources, expertise and training to protect and grow your brand.
We pursue.
We use technology and human resources to prevent, detect and remove infringing content online, but we don’t stop there. We work with brands, law enforcement and customers across the globe to stop bad actors in our stores and hold them accountable for their crimes.
We persevere.
We have created best-in-class protection tools and data-powered programmes that prevent and remove infringements. Our dedicated team of investigators, engineers, data scientists, analysts and business leaders won’t stop until we drive counterfeits to zero.
Use our advanced programmes to protect and build your brand
Brand Registry
Unlock a suite of tools designed to protect and build your brand, creating a better experience for customers.
Report a violation
Detect and report intellectual property infringements or inaccurate listings. These reports strengthen automated protections that safeguard your brand.
IP Accelerator
Obtain intellectual property rights and expedite your access to brand building and protection benefits.
Transparency
Proactively protect your brand and customers from counterfeit products, improve customer engagement and identify supply chain defects.
Project Zero
Access the unprecedented ability to immediately remove counterfeit listings – without the need to contact us.
Counterfeit Crimes Unit
Help bring bad actors to justice by working with our legal team to build cases against counterfeiters.
Build your brand
Use advanced brand building such as A+ Content, Sponsored Brands, Amazon Stores and Brand
Analytics to build and grow your brand.
Analytics to build and grow your brand.
Not sure where to start?
Find out more about our brand protection programmes and how they work together.
Protect your brand with the power of Amazon
Committed
15K+
People – including machine learning scientists, software developers, expert investigators and more – dedicated to protecting customers, brands, selling partners and our store from counterfeit, fraud and other forms of abuse.
Proactive
800K+
Attempts to create new selling accounts stopped in 2022, preventing bad actors before they published a single product for sale.
Effective
99%+
Blocked or removed listings were found by our proactive controls, before a brand had to find and report it. These listings were suspected of being fraudulent, infringing, counterfeit, or at risk of other forms of abuse.
SUCCESS STORIES
We appreciate Amazon for initiating proactive brand protection programmes – a step in the right direction. We feel confident that our brand and customers are protected.
Amazon’s efforts in driving counterfeit products to zero align well with our policy, and we are grateful that Amazon enables more tools to help us in this effort.
We are proud of the work we have done with Amazon to fight counterfeiting online and to have been pioneers in doing that offline too.
Results may vary
Results may vary
Results may vary
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